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Strategy

Our marketing strategies are based on the following principles:

Solution-based applications - ITP focuses its efforts in pursuing solutions for its customers instead of presenting products for broad applications.

Build off existing sales - ITP has vast knowledge about existing North American fleets. If a product was used on a previous program we target this customer's new program. If our supplier's product was used successfully in the past, it is more likely to be used on future programs.

European-based designs - Most OEM's have engineering centers in Europe. Since we specialize in European technologies, ITP may have a familiar product to offer.

Partnerships - ITP suppliers have synergistic products. ITP can offer a complete design and build system with rail proven products and fulfill customer requirements of domestic and minority business content.